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Understanding audiences – BFI debate
How can the UK film industry build on the national passion for cinema in the emerging on-demand era? That was the central question of a debate at the BFI London Film Festival, called ‘Understanding the...
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Connecting creative ideas to audiences
SampoMedia was created with a singular intent – to help creative ideas find audiences. That, of course, has always been the desire of media and entertainment organisations but it is becoming clear that...
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Film Focus: The Spirit Of ’45
Each week SampoMedia will take a look at a new film release to uncover some of the key issues and ideas raised Ken Loach says he has a clear ambition for his polemical documentary The Spirit Of ’45 –...
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Access, experience, ownership key to demand models
Ernest Bevin, Foreign Secretary in the radical 1945 UK government famously described his foreign policy as being able “to buy a ticket at Victoria Station to anywhere I damn well please.” The words...
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SampoMedia Insight reports published
Two reports from SampoMedia on the impact of day-and-date releasing of films have been published by the British Film Institute (BFI). The reports cover the innovative releases of A Late Quartet and...
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A Field In England – Insight report
SampoMedia’s in-depth report into the day-and-date release of Ben Wheatley’s genre-busting fourth film A Field In England is published today. The innovative release was the result of a partnership...
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Europa Cinemas: Renewing audiences
CINEMAS need to learn to work with young people, rather than for them, if they are serious about renewing their audiences. That was the central theme of a series of sessions at this year’s Europa...
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Cinema: Is the price still right?
A comforting cliche that has held true for decades is that film always performs well in a depressed economy. In hard times, the argument goes, cinema is the cheapest and best escape from the humdrum...
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SampoMedia: What we do
SampoMedia was founded in 2013 by Peter Buckingham, the former Head of Distribution and Exhibition at the UK Film Council and British Film Institute, and Michael Gubbins, the current chair of Ffilm...
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Cinema as event: Insight Report
SampoMedia has been suggesting for some time that cinema should be studying how to adapt to an emerging Experience Economy. Our latest report, supported by the BFI New Models fund, looks at one release...
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Sampo study: Stranger By The Lake
OVER THE LAST year, SampoMedia has been commissioned to analyse a series of films released simultaneously in theatres and VOD platforms in the UK. The work, supported by the BFI New Models fund, offers...
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Cinema in the on-demand age. Part 1
Independent cinemas across Europe gathered in Prague for the first Europa Cinemas conference as a 100% digital network. SampoMedia’s Michael Gubbins worked on the agenda and chaired the event and here...
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Cinema in the on demand age. Part 2
In the second set of reflections on the 2015 Europa Cinemas conference, Michael Gubbins looks at the place of cinema in a changing film market. The relationship between cinemas and home viewing has...
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